{"id":6594,"date":"2026-07-06T15:26:21","date_gmt":"2026-07-06T15:26:21","guid":{"rendered":"https:\/\/staging.heldeco.at\/?p=6594"},"modified":"2026-07-06T16:41:32","modified_gmt":"2026-07-06T16:41:32","slug":"when-things-get-heavy-heldeco-relies-on-a-new-website","status":"publish","type":"post","link":"https:\/\/heldeco.at\/en\/2026\/07\/06\/when-it-gets-heavy-heldeco-setzt-auf-neuen-webauftritt\/","title":{"rendered":"\u201eWhen it gets heavy\u201c: HELDECO bets on new website"},"content":{"rendered":"

HELDECO sharpens its positioning \u2013 and commits itself even more strongly to what has distinguished the company since 1991: heavy components. In a double sense.<\/strong><\/p>\n\n\n\n

With the new brand identity under the motto \u201eWhen it gets heavy,\u201c HELDECO focuses on its core competence: the precise machining of components that are heavy \u2013 both literally and figuratively. This refers to components with lengths of up to 20 metres and individual weights of up to 30 tonnes, as well as tasks that are technically complex, demanding, and critical. Often both at the same time.<\/p>\n\n\n\n

\u201eAt HELDECO, \u201cHeavy\" therefore signifies two dimensions: non-standard weight and size \u2013 and responsibility. Because where rolling mill components, hydropower applications, nuclear technology precision parts, or aviation components are manufactured according to EN 9100, there is no Plan B. This is precisely where the owner-managed family business from Upper Styria sees its home.<\/p>\n\n\n\n

\"New
New Direction: HELDECO focuses on a modern online presence<\/figcaption><\/figure>\n\n\n\n

Clear message, growing strength<\/h2>\n\n\n\n

\u201eWe\u2019ve completed over 16,000 projects in the last 35 years. Where standard manufacturers faltered, we were able to demonstrate our expertise,\u201c says CEO Helmut Dettenweitz. For him and authorised signatory Sabine Dettenweitz, it's clear: \u201eThe new image distils what we stand for: when things get difficult, in a double sense, we are the right partner. This isn't a new promise, but the most honest description of what our team achieves every day.\u201c<\/p>\n\n\n\n

The company also sees the repositioning as a consistent step from an economic perspective. The leadership duo emphasises: \u201eClear positioning builds trust \u2013 with customers, partners and employees\u201c. Therefore, the consensus is: \u201eWe are strategically investing in the niche of heavy, complex components because we can fully leverage our strengths there. The new branding makes visible what sets us apart from the broader market.\u201c<\/p>\n\n\n\n

From concept to go-live<\/h2>\n\n\n\n

The next generation at the company, along with Kristina Dettenweitz, has taken the lead in the strategic conception of the new website: She has accompanied the project from its strategic direction to its implementation. <\/p>\n\n\n\n\n\n

The new look can now be experienced at heldeco.at \u2013 including the Component Visualizer, Live Component Feed, and a direct component check for non-standard enquiries.<\/p>","protected":false},"excerpt":{"rendered":"

HELDECO sch\u00e4rft seine Positionierung \u2013 und bekennt sich noch st\u00e4rker zu dem, was das Unternehmen seit 1991 auszeichnet: schwere Komponenten. Im doppelten Sinn. Mit dem neuen Markenauftritt unter dem Leitsatz \u201eWhen it gets heavy“ stellt HELDECO seine Kernkompetenz in den Mittelpunkt: die pr\u00e4zise Bearbeitung von Bauteilen, die schwer sind \u2013 sowohl im w\u00f6rtlichen als auch […]<\/p>\n","protected":false},"author":2,"featured_media":6603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-6594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-topnews-en"],"_links":{"self":[{"href":"https:\/\/heldeco.at\/en\/wp-json\/wp\/v2\/posts\/6594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/heldeco.at\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/heldeco.at\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/heldeco.at\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/heldeco.at\/en\/wp-json\/wp\/v2\/comments?post=6594"}],"version-history":[{"count":3,"href":"https:\/\/heldeco.at\/en\/wp-json\/wp\/v2\/posts\/6594\/revisions"}],"predecessor-version":[{"id":6605,"href":"https:\/\/heldeco.at\/en\/wp-json\/wp\/v2\/posts\/6594\/revisions\/6605"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/heldeco.at\/en\/wp-json\/wp\/v2\/media\/6603"}],"wp:attachment":[{"href":"https:\/\/heldeco.at\/en\/wp-json\/wp\/v2\/media?parent=6594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/heldeco.at\/en\/wp-json\/wp\/v2\/categories?post=6594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/heldeco.at\/en\/wp-json\/wp\/v2\/tags?post=6594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}