"WORK, LIFE – REPEAT This is the motto of HELDECO's new campaign. The new communication focus highlights the balance between leisure and work life at HELDECO and shows that work and hobbies don't have to be contradictory.
Managing Director Helmut Dettenweitz emphasises: "At HELDECO, we are proud of our company culture, which is characterised by a familial atmosphere and mutual respect. We place value on ensuring our employees can not only develop their careers but also have fulfilling private lives. We support their personal interests and hobbies to enable a balanced life."
"As a family-run company, we know the importance of having time for family, friends and personal passions. We want to give our employees the opportunity to advance their careers while leading a fulfilling life. At HELDECO, we stand behind our employees and support their personal growth in every way," adds authorised signatory Sabine Dettenweitz."
Specifically, the company is therefore focusing on flexibility: you can work around ten hours a day, "but you don't have to", explains Dettenweitz. Weekends can also be used to accumulate overtime, which can be "converted into time off in lieu elsewhere or paid out", according to the authorised signatory. For her, the crucial point is: "All of this happens completely without populist headlines like the four-day week, which actually often allows for less flexibility." Instead, at HELDECO, they rely on mutual fairness. This would "promote community and contribute to a positive working environment", says Dettenweitz.
The new campaign images (you can find the first examples above), which will be released step-by-step over the coming weeks, therefore focus on HELDECO's promoted connection between work and leisure. "We not only offer exciting career opportunities, but also the freedom to pursue personal interests and hobbies. With us, employees can live out their passions both at work and in their private lives," explains the entrepreneurial duo. The images will be used to advertise this on the company's own social media channels, regional LED walls and in regional media.
You can find out more about the campaign from now on and in the coming weeks on HELDECO's company channels:
